By Laura Kobylecky
In an online session entitled “CES 2022 Tech Trends to Watch,” Steve Koenig VP of Research at the Consumer Technology Association (CTA) talks about the behaviors, global trends, and emerging technologies to watch out for this year.
Consumers Level Up
One trend that Koenig observes is consumers “leveling up” their technology in a sort of “home makeover.” situation. He describes this overall trend by saying that consumers “want a 21st-century lifestyle.”
This lifestyle may include “smart technology.” People are purchasing more IoT technology in order to have a connected home that serves their needs and wants more efficiently. These smart technology devices may have “attached services” instead of being “just a simple, dumb, device.”
These devices include things like “connected fitness.” Products like this can track progress of individuals with IoT tech or be connected to online experiences. Koenig explains that “research has shown if you buy one or two products you tend to want more.” So, after these smart home purchases are made, these customers may continue to expand their ownership in that area. Koenig emphasizes that this trend is a worldwide phenomenon.